top of page
Citibike
illustrative campaigns
empowering your ride!
Dive into the pulse of our city with the captivating imagery from our 'Cool for the Summer' Citibike campaign! Through vibrant snapshots of diverse riders, inspiring young minds, and the boundless cityscape, we've crafted a visual narrative that invites everyone to rediscover their urban playground. Join us as we celebrate the spirit of exploration and the joy of cruising through our vibrant metropolis!
creation of characters
In crafting our campaign avatars, we sought to embody the essence of diversity, female empowerment, and the exhilarating sensation of riding a bike – wind in your hair, cares aside. Each avatar represents a unique story, inviting all to feel the freedom and empowerment of exploring the city on two wheels.
Sketches
ALl in the details
In our campaign details, we intricately weave elements like the backpack, encouraging longer rides, and flowers in the basket for quick trips, fostering a seamless and delightful riding experience. With a focus on details like a cool haircut and fun shades, we aim to inspire the younger generation to embrace summer memberships and embark on urban adventures with Citibike.
bottom of page